Cookie Policy
Your choices
Optional services are off until you allow them. Each of typeforward.com, alphazet.typeforward.com and garet.typeforward.com asks separately, so a choice on one website does not apply to another.
You can Accept all, Reject optional or Choose separately between Website statistics and Session recordings. Closing the panel, scrolling or making no choice is not consent. Use Cookie settings on the website at any time to review or withdraw your choice as easily as you gave it.
What are cookies?
Cookies and similar browser storage are small pieces of information that help a website remember a choice, provide a requested feature, protect a transaction or, with permission, measure how the website is used.
What cookies do we use?
Necessary website functions
These run only where needed to provide a feature, remember your choice or protect the service. They do not activate Type Forward’s optional analytics.
Cookie choice (__Host-tf_consent_v1)
On each Type Forward website, this remembers that website’s separate choice. A temporary tab record may remember that you closed an unanswered notice; closing is not consent.
The choice lasts for up to 180 days. An unanswered close lasts for the current tab. This storage is provided by Type Forward.
Consent-record access (__Host-tf_consent_receipt)
On each Type Forward website, after you allow a service, change your choice or withdraw it, this lets the same browser access its protected minimal consent record.
It is kept no longer than your current cookie choice and is provided by Type Forward.
Cart, checkout and account
On typeforward.com, this keeps your cart, checkout and signed-in account working securely.
Cart indicators usually last for the browser session. A shop session normally lasts two days for guests and up to seven days for signed-in customers. Account security follows the session or login period. These functions are provided by Type Forward, WordPress and WooCommerce.
Payment security
On typeforward.com, when you open the card-payment form, Stripe processes and authenticates payment and helps prevent fraud.
This storage is used for the active payment and security journey. Some fraud-prevention identifiers may remain longer where Stripe needs them to recognise a browser and prevent abuse. See Stripe’s current Cookie Policy and Privacy Policy.
Delivery, performance and task state
On the main website and microsites as needed, this serves the correct page, remembers what you are doing in the current tab, and protects the websites.
It usually lasts for the current tab or task. Some main-website delivery settings may last about two days. The microsite Cloudflare security cookie __cf_bm, where set, lasts roughly 30 minutes to one hour. These functions are provided by Type Forward, Hostinger, DigitalOcean and Cloudflare as applicable.
Google sign-in
On typeforward.com, only after you choose “Continue with Google”, this binds the sign-in securely to your browser and lets Google authenticate the account you choose. Simply opening our sign-in page does not contact Google.
Type Forward’s temporary security records expire within 30 minutes. Google controls storage on its own pages under its Privacy Policy. This function is provided by Type Forward and Google.
Optional services
Google Analytics and Microsoft Clarity remain off on the current website until you separately allow their purpose. We do not use advertising cookies.
Website statistics
Each website uses its own Google Analytics property and cookies that stay on that website: tf_main_v2_ga*, tf_alphazet_ga* or tf_garet_v2_ga*. Website statistics measures visits, popular pages, traffic source, broad location and broad device type.
Google Analytics keeps its browser cookies for no more than 180 days. User-level and event-level data is kept for two months, and new activity does not restart that period. Standard aggregated reports may remain longer. This service is provided by Type Forward and Google Analytics. Rejection or no choice sends no Analytics visit.
Session recordings and heatmaps
On eligible pages of each website, after a separate choice, Microsoft Clarity shows page interactions and technical problems so we can improve usability. Strict masking and sensitive-route exclusions apply.
Clarity may use _clck for about one year, _clsk for about one day and _cltk for the browser session; observed storage may vary. Playback is normally kept for 30 days. Click and heatmap information and selected sessions may be kept for up to nine months.
This service is provided by Type Forward and Microsoft Clarity. Microsoft may recognise the same browser across websites only after you separately allow it on those websites.
Your choices
Changing your choice
Use Cookie settings on the current website to change or withdraw a choice. The change stops new collection for that purpose after it is applied. It does not undo earlier lawful processing or automatically delete information already held by Google or Microsoft. You may also clear browser storage in your browser settings.
Your consent record
After you allow an optional service, change your choice or withdraw it, we may keep a protected minimal record of the website, your choices, the action, time and expiry. It helps us demonstrate your choice and protect it from tampering, based on legal obligation and legitimate interests. It can never turn an optional service on by itself.
The record does not contain your name, email address, IP address, account, order, page history or analytics identifier. This browser can view, restrict or ask us to delete it only while its receipt cookie remains. Clearing the cookie prevents later same-browser access but does not delete the server record. Restricting or deleting the record removes the saved optional choice and keeps optional services off.
The record is scheduled for deletion 24 months after the choice is withdrawn, replaced or expires. If a documented active dispute or legal hold prevents deletion, we restrict it to that purpose, review the hold and delete it when the hold ends.
Third-party cookies on other sites
If you follow a link to another website, such as an external font shop, that website may use its own cookies under its own policy. Type Forward does not control those cookies.
Your Rights and Further Information
Our Privacy Policy explains what personal data the services above receive, their legal bases and providers, how long data is kept, and your rights. For questions or rights requests, email hello@typeforward.com.
Changes to This Policy
We may update this Cookie Policy when our websites, services or the law change. The current version and its Last updated date appear on this page. If a change materially affects a consent choice, we will ask again where required.