Company Name: spacetype Ltd.
Company Registration Number: 206100269
Operating Name: Type Forward
Location: 1574, Georgi Asparuhov Gundi, bl. 27 A, ent. V, ap. 42
Contact Email: hello@typeforward.com
Website: typeforward.com

If you have any questions about this policy or wish to exercise your data protection rights, please use the email address above.

Cookies are small text files stored on your device by your browser. They can be essential (strictly necessary for the website to function) or optional (used for analytics, marketing, or performance tracking).

These cookies are required for the core functionality of our website and e-commerce platform. They do not store any personally identifiable marketing information and are set automatically without requiring your consent because the site cannot function securely without them.

• E-commerce & Cart (WooCommerce): Cookies such as woocommerce_cart_hash, woocommerce_items_in_cart, and wp_woocommerce_session_ determine when cart contents change and help find your cart data in the database.

• Account Security (WordPress): Cookies such as wordpress_logged_in_ and wordpress_sec_ keep you securely logged into your account so you can access your font files.

• Payment Security & Fraud Prevention (Stripe): Stripe sets cookies across its network (e.g., __stripe_mid, machine_identifier, private_machine_identifier) to securely process payments and verify device identity to prevent credit card fraud.

• Site Security (hCaptcha/Cloudflare): Cookies like __cf_bm are used to distinguish between human users and malicious bots, protecting our checkout and forms from spam.

• Site Performance (LiteSpeed): The _lscache_vary cookie is set by our server caching system to ensure pages load quickly and efficiently.

• Consent Management (CookieYes): The cookieyes-consent cookie is set to remember your consent preferences so we don’t ask you again on future visits. (Expires after 1 year).

B) Optional Cookies (Analytics & Performance)

These are only set if you give us your permission via our cookie consent banner. They are grouped into categories below.

A Note on Google Tag Manager: We use Google Tag Manager (GTM) to manage and deploy the optional analytics scripts listed below. GTM is a “container” that allows us to load these scripts based on your consent. GTM itself does not set cookies, but it is the tool that runs the scripts that do.

Traffic Source Tracking (SourceBuster) Used to understand how you arrived at our website (e.g., via a search engine, direct link, or referral) to help us measure our marketing effectiveness.

• sbjs_*: A suite of cookies (including sbjs_current and sbjs_first) that stores data about your traffic source, browser type, and visit count. (Expires after 6 months).

Analytics Cookies (Google Analytics) These cookies enable us to track visits, identify popular pages, and analyze user behavior to enhance our site.

• _ga: Used to distinguish users for traffic analysis. (Expires after 2 years)

• _ga_*: Used to store and count page views. (Expires after 1 year)

Behavioral Analytics (Hotjar) Used to identify user experience issues through heatmaps and session recordings.

• _hjSessionUser_*: Stores a unique user identifier to track a user across different sessions. (Expires after 1 year)

• _hjSession_*: Holds current session data during a visit. (Expires after 30 minutes)

Microsoft Clarity & Advertising Cookies We use Microsoft Clarity to see how you use our website through heatmaps and session recordings, which helps us improve its design and usability. This service also integrates with Microsoft Advertising (Bing) to help measure ad effectiveness and deliver personalized ads across other platforms.

• CLID: Identifies your first visit to the site for analytics. (Expires after 1 year)

• _clck: Stores a unique Clarity User ID to recognize you on future visits. (Expires after 1 year)

• _clsk: Groups your page views into a single session recording for analysis. (Expires after 1 day)

• MUID & SRM_B: Used by Microsoft to recognize your browser across Microsoft sites for advertising, analytics, and performance measurement. (Expires after ~1 year)

• ANONCHK: Checks if our ads on the Bing search engine are working correctly. (Expires after 10 minutes)

• MR: Collects information for Microsoft’s analytics reports. (Expires after 7 days)

• SM: Helps sync your Microsoft User ID across different Microsoft services. (Expires at the end of your session)

You are in control of your data. When you first visit our site, a consent banner provided by CookieYes will appear, allowing you to Accept all, Reject all, or Customize your cookie choices. Optional cookies are disabled by default until you consent.

You can change your mind and update your preferences at any time by clicking the “Cookie Settings” link available in our website footer.

When you click an affiliate link (e.g., to Fontspring or MyFonts), that external site may set its own cookies under its policy. We do not control those cookies.

For complete details on your data protection rights (such as the right to access or erase your data), our policy regarding children’s data, and how we handle updates, please refer to our main Privacy Policy. It contains comprehensive information for all of these topics.

We may update this policy when our services or the law changes. We will post the updated version here and change the “Last updated” date.